We barely had time to acclimate to marketing 3.0 (focused on values and individuals) after a slow but steady transition from marketing 1.0 (product-focused, the marketing taught to several generations) to marketing 2.0 (customer-focused) before it was time to move on to marketing 4.0, which is still focused on the individual but incorporates Big Data, CRM tools, and—our focus here—marketing automation.
How to control your own data with inbound marketing
By “reversing” the consumer connection, inbound marketing differs from traditional marketing. Rather than advertising, the objective is to attract prospects with relevant information.
Inbound marketing establishes discussions with prospects at each stage of the sales process by providing relevant material tailored to their maturity level in connection to the offered offer. Inbound marketing’s approach and methods may therefore be summarized as appeal, persuade, conclude, and engage.
This addresses the primary worry of marketers: 63 percent of marketers say that converting leads into consumers is their company’s top priority, according to Hubspot. As a result of its efficacy, 59 percent of marketers boosted their inbound marketing spending in 2019 compared to 2018, at the expense of outbound marketing, which 38 percent believe is overvalued.
How might marketing automation help you save time (and money)?
Several triggers are engaged in the inbound marketing process, including marketing automation, which is particularly beneficial in helping organizations save substantial time while also increasing marketing staff productivity.
This refers to software systems that employ automated solutions to replace human, repetitive, low-value secondary procedures like sending emails, categorizing prospects, assigning jobs to the commercial team, and so on.
Marketing automation fundamentally solves five key inbound marketing phases (reviving cold leads, lead categorization, lead nurturing, lead scoring, and sales-marketing alignment) by dynamic scenarios that adapt to each targeted profile for a more engaging and successful end outcome.
The figures speak for themselves better than any speech: Marketing automation is utilized by 51% of businesses; emails sent using B2B automation marketing software have a 77% greater open rate than ordinary emails; and 11 times more B2B businesses used marketing automation from 2014 to 2019 than from 2009 to 2014. (Stat: Relaymark & Forceplus)
“Handcrafted” marketing is a thing of the past thanks to Data – the new gen treasure.
A successful combo
Conversion rates on websites may remain poor even with a well-thought-out inbound marketing approach. This is where marketing automation comes in to help you generate more leads and convert them into hot business prospects.
Inbound marketing is aided by marketing automation. It must satisfy the goals you’ve set as well as the performance metrics that go along with them.
In other words, it allows you to use the contact’s behavioral patterns to benefit from all multichannel marketing.
Marketing automation is not a one-way street.
People are served by technology, but it does not replace them.
The automation tools are not themselves automated. To realize their full potential, they require human interaction and thorough study. To get the most out of marketing automation, marketers must spend the time they save on repetitive tasks intelligently.
Furthermore, we must remember that the customer relationship is still a world in which distinctive and more significant human interactions are required.
Thus, we need smart marketing professionals with have studied the processes and generics of marketing in detail, also employers look for potential candidates with preferably an international degree as it adds value and fresh flux of ideas into their organization.
Thus, doing an MBA or getting a Master’s degree with a specialization in Marketing is something that is in vogue and it will be at its peak in the coming decade.
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Connect with our C3S Students’ Support team at info@csss.es and discover targeted programs that will hone your Marketing acumen with the catalyst of technology.
- • Masters of Business Administration
Written By:
Pooja Shah is more than a decade old in the education industry with roles ranging from Professor at a B-School to Foreign language facilitator in China to Content Strategist for an education giant. She is passionate about educating and inspiring the world with generic and specific topics relating to her industry with authentic and accurate information. She heads the Digital Content and Engagement department at C3S Business School.
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