Field Trip to Estrella Damm
Event Start Date & Time
03/11/202210:00
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Innovation Brewing Global Reach Product DiversityDescription
Join us for an exclusive behind-the-scenes tour of the historic Estrella Damm Brewery in Barcelona, Spain. Founded in 1876 by August Küntzmann Damm, this iconic brewery is renowned for producing one of Spain’s oldest and most beloved beers. This field...
- Historical Significance: Estrella Damm, founded in 1876, is the oldest beer brand in Spain. This highlights the importance of understanding historical context and legacy in business success.
- Cultural Impact: The name "Estrella" means "star" in both Catalan and Spanish, reflecting the cultural integration and significance of the brand within Spain and beyond.
- Global Reach: Estrella Damm is available in numerous countries worldwide, demonstrating the company's successful global expansion and the strategies involved in international marketing and distribution.
- Innovation in Product Development: The creation of the luxury beer Inedit in collaboration with chefs and sommeliers from El Bulli illustrates the role of innovation and collaboration in creating unique products that stand out in the market.
- Product Diversity: Understanding the variety within the beer industry, such as the blend of lager and wheat beer styles in Inedit, and the use of different ingredients like coriander, orange skin, and licorice, can inspire creativity and a deeper appreciation for the craft of brewing.
Presentators
Dr. Mehrad, an esteemed academic and researcher, holds dual Ph.D. degrees in Health/Industrial and Organizational Psychology and Social Psychology. With over 14 years of international teaching experience, she specializes in Leadership, Business Management, and Strategic Marketing. An accomplished author, she has published extensively in scientific journals and presented at international conferences.
Dr. Aida Mehrad
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