Tourism Meets Technology: Masterclass on the Future of Travel at C3S Business School

The tourism industry is undergoing rapid transformation—and our students are prepared to lead the change.

C3S Business School recently hosted an inspiring masterclass on Tourism with Technology and Business, delivered by Dr. Anna Marquès. The session offered powerful, real-world insights into how digital innovation is reshaping the global tourism landscape.

During the masterclass, students explored:

• How technology is enabling seamless, customer-centric travel experiences

• Why traditional tourism business models are evolving

• Emerging opportunities for future tourism entrepreneurs

• Ways to transform innovation into sustainable competitive advantage

The energy in the room reflected curiosity, focus, and ambition. 📸
This session went beyond theory—it served as a launchpad for students aiming to become future-ready tourism professionals and industry leaders.

As tourism continues to merge with technology, adaptability, digital skills, and strategic thinking will define success.
What skills do you think tourism professionals will need in 2025 and beyond? Let’s start the conversation.